There are several things we are doing. We’ve placed live, 360-degree cameras into cars, which fans can manipulate on the NASCAR Mobile app, to show viewers what drivers see when they are in a race. It has been a great way to showcase the scale and speed of what we do.
We have sponsorable activities that our partners like Coca-Cola and Goodyear have participated in, helping us create augmented reality experiences to help fans more closely experience the NASCAR brand as well as interact with the sponsors themselves, right on our digital platform.
Finally, sports betting and gaming is an important, new engagement tool for us as well. We know that if fans are engaged with our product through sports betting, they are more likely to align with us and follow the action more closely. So we have a number of ways for fans to participate and experience NASCAR through gaming experiences. Penn National Gaming was recently announced as NASCAR’s first gaming operator and launched a new, free-to-play game where one fan will win a $50,000 jackpot every NASCAR Cup Series race.
We’re fully invested in alternative ways to consume the sport. We obviously have our core race experience that happens each and every week, but if you can't make it out to the track, we've got many ways for you to put yourself into the action of NASCAR, either from the comfort of your own home or from the convenience of your smartphone.