The 2019 State Of Advertising

The advertising industry stands still for no one.

Emerging technologies such as voice, augmented reality, and virtual reality are giving advertisers new forms of creative expression. Artificial intelligence and machine learning are helping advertisers better forecast, create, and deliver high-performing and connected advertising experiences. And channels like mobile, social media, connected TV, and video continue to see increased consumption. 

For our September 2019 collection, we’re focusing on the changing advertising landscape. Read on for coverage of the challenges, opportunities, and trends to expect in the year ahead—and beyond.

 

 

Trends

5 Trends That Are Redefining Advertising

Advertising

How And Why HP Brought Programmatic Advertising In-House

Advertising

5 Creative B2B Advertising Programs That Aren’t Boring

Advertising

What Will The Future Of Advertising Look Like?

Advertising

Consumers More Willing To Share Data In Return For Offers

Insights from Adobe

10 Predictions For The Next Decade Of Analytics

Advertising

All The Feels: Emotion’s New Place In The Customer Experience

Martech

5 Adtech Predictions For 2020

Advertising

How Technology Is Extending The Advertising Experience

15 Mind-Blowing Stats About Advertising

Ad Opportunities Are Aplenty With Digital Audio Consumption Up

Article

A Look Back At 25 Years Of Digital Advertising

Customer Story

5 Memorable Advertising Activations

Insights from Adobe

Voice Ads Continue To Resonate, Set Tone For Commerce

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Article

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Technology And Creativity Go Hand In Hand: Study

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