The perfect mobile moment.
1. IT’S EASY — AND FAST.
Even though people are spending more time on their mobile devices, they expect to complete tasks more quickly and in fewer steps. By cutting down on the number of unnecessary actions needed to complete a
task, brands can keep users engaged and more likely to stick around after their first day.
Example: After a customer completes a search on a hotel’s website, the brand’s app automatically pulls in those search results, making it easier for the customer to book.
2. IT’S PERSONAL — AND DELIGHTFUL.
The perfect mobile moment provides personalized, contextually relevant content to users at exactly the right time. Not only can you use beacons or location information to deliver relevant content or offers
ataparticular time, but you can also learn about consumer habits over time, building better audience segments, and strengthening the entire customer journey.
Example: A guest who has walked by the resort spa several times receives a special offer for spa services the next time they approaches the area, prompting them to treat themselves to a massage that evening.
3. IT’S UNIQUELY MOBILE.
The best experiences provide value beyond a customer’s expectations in a way that only mobile can. This means going beyond developing an app that simply performs the same function as your mobile site to one that a customer can’t live without.
Example: Hotel guests can bypass check-in and use a mobile key to enter their room or request a shaving or dental kit within the app.
Brands that take advantage of the many mobile moments consumers experience each day are rewarded with more app downloads and use, higher conversion rates, improved customer loyalty, reduced costs, and faster time to value. Yet few brands can keep customers engaged long enough to see these benefits.
Many lack cross-channel data that can help them target specific customer segments. Others use multiple SDKs, APIs, and vendors across multiple platforms and devices, resulting in broken experiences and abandoned apps. Finally, brands that don’t use automation to personalize mobile app experiences at scale will never see engagement rise to the levels of their mobile-centric competitors.