From social, mobile, and video to big data, artificial intelligence, personalization, and mixed realities, the landscape never stood still. CMOs saw their roles broaden as the mandate for business transformation became clear, and they increasingly joined forces with their CIOs and other C-suite leaders also responsible for creating and ensuring a stellar customer experience across all physical and digital touch points. The benefits of agile and design-led thinking became bottom-line apparent, as did a focus on employee engagement and team diversity.
While there's plenty more we can reflect on, it's time now to look ahead. This content collection intends to serve as your guide to what's in store in 2020 and further out in the next decade.