2020 Trends, Predictions, And New Opportunities

2020 Trends, Predictions & New Opportunities

This time 10 years ago, CMO by Adobe was a newcomer to the Web, welcoming a fresh decade of business and technology promise for chief marketers.

From social, mobile, and video to big data, artificial intelligence, personalization, and mixed realities, the landscape never stood still. CMOs saw their roles broaden as the mandate for business transformation became clear, and they increasingly joined forces with their CIOs and other C-suite leaders also responsible for creating and ensuring a stellar customer experience across all physical and digital touch points. The benefits of agile and design-led thinking became bottom-line apparent, as did a focus on employee engagement and team diversity.  

While there's plenty more we can reflect on, it's time now to look ahead. This content collection intends to serve as your guide to what's in store in 2020 and further out in the next decade. 


Strategy

Where Executives Are Placing Their Biggest Bets In 2020


Trends

15 Mind-Blowing Stats About Digital Trends In 2020 And Beyond

Customer Experience

Customer Experience Mishaps: The Holiday Edition

Customer Experience

CMO By Adobe's Top 10 Articles Of 2019

Advertising

6 New Year’s Resolutions For Advertisers In 2020

Voice

Voice Commerce: Passing Fad Or Opportunity?

Insights from Adobe

Retailers With ‘Buy Online, Pick Up In Store’ Fulfillment Option Won Cyber Week 2019

Advertising

10 Ads That Continue To Tickle Our Funny Bones

Strategy

Forrester’s 5 CX Predictions For 2020

Creativity

The Future of Creativity: 5 Trends to Watch

Emerging Technology

6 Digital Tech Trends Retailers Can’t Ignore In 2020

B2B

Ovum Predicts B2B Brands Will Set The Bar For Digital Experiences

Data Driven

Balancing Trust And Personalization In The Digital Age

Insights from Adobe

10 Predictions For The Next Decade Of Analytics

Martech

5 Adtech Predictions For 2020

Advertising

What Will The Future Of Advertising Look Like?

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Strategy

Forrester’s 5 CX Predictions For 2020

Creativity

The Future of Creativity: 5 Trends to Watch

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