Small and medium sized business is part of the market that really is the backbone of all economies. We want to really lean in and say, "What can we do to make these small and medium-sized businesses more effective and be able to compete with their large competitors?" So SMB, No. 1.
No. 2 was healthcare and life sciences. The stakes of delivering those sort of products on time and the right temperature are a lot higher than some other things. Delivering insulin or delivering an insulin pump or medicine, that has to be on time. It can literally be the difference between life and death.
The third imperative is this phenomenon, this mega trend, of e-commerce. We feel that the emergence of B2B e-commerce is at this early stage, and it's going to grow very fast. So what can we do on the delivery side?
And then finally is what we call international growth markets. Realizing that most of the [world’s] people live outside of the United States, we see a day where most of the revenue and profits will be outside [the U.S., too].