The space itself was also stunning, earning a full spread in Dezeen, an architecture and design magazine, for its industrial-chic aesthetic. This is not the first time Nike has bridged fashion with other forms of design—an approach that legitimizes the brand with both die-hard streetwear fans and the artistic community.
Nike and Abloh’s pop-up was more than just an exercise in aesthetics and branding; it was an opportunity to show the community what it cares about. For example, the stools used in the Lab were all made from Nike Grind, a material composed of recycled Nike products. Come February, the material will be used to build a community basketball court, just in time for Chicago to host the 2020 NBA All-Star Game.
Bloomingdales: Rethinking Retail Theater
In late 2018, Bloomingdales revealed a complete overhaul of its New York City flagship store. The centerpiece of the new space was The Carousel, a theatrically inspired pop-up on the ground floor. Instead of building displays around products and brands, the Carousel features a rotating selection of items that changes each month based on a new theme.
For Bloomingdales CMO Frank Berman, cultural significance is essential. “We created the Carousel … to address what is important and timely in our customers’ lives,” he told Forbes. This approach gives curators license to think beyond Bloomingdales’ fashion and home décor brands and include any product that ties back to the month’s theme.
For instance, the Carousel’s Earth Day display included an installation from Windex, which had developed a new bottle made from 100% recycled plastic and wanted to draw attention to the rising impact of plastic waste.
The Co-op: A Smarter Way To Feed Festival-Goers
The U.K.’s Glastonbury Festival is one of the world’s most popular performing arts festivals. More than 200,000 people make the pilgrimage to Somerset’s Worth Farm each year for a five-day celebration of music, dance, theater, poetry, comedy, and more. Brands invited to Glastonbury benefit from exposure to a large captive audience, but the products they sell–specifically food and drinks–create a great deal of waste.
Enter the Co-up, the only national grocer in England to appear at Glastonbury in the event’s 48-year history. Setting up in a 6,000-square-foot wooden barn, the Co-op ensured that all of its packaging–from sandwich bags to food labels–was 100% compostable. The grocery chain also sold water in refillable aluminum cans in keeping with the festival’s ban of plastic water bottles.