Fad or fab? When it comes to voice devices and services, survey says: Fab.
Indeed, consumers’ use of voice services is on the rise, according to new research by Adobe Analytics, which surveyed over 1,000 U.S. consumers. The study found the most common voice activities are asking for music (70%) and the weather forecast (64%) via smart speakers. Other popular activities include asking fun questions (53%), online search (47%), checking the news (46%), basic research/confirming info (35%), and asking directions (34%).
The study also uncovered some newer voice-based tasks. Thirty-six percent of consumers surveyed said they use voice to make a call, 31% do so for smart-home commands, 30% for shopping/ordering items, 17% for food delivery/takeout, and 16% for flight/hotel research.
“Technology trends come and go, but we think voice is here to stay,” said Colin Morris, director of product management for Adobe Analytics. “Consumers continue to embrace voice as a means to engage their devices and the Internet. It’s a trend that has fundamentally changed the face of computing.”