3. Security. Security is especially important in highly regulated industries like government, healthcare, and financial services. At minimum, your cloud provider should have certifications in ISO 27001, FedRAMP, HIPAA, SOC-2, and GLBA to ensure compliance and keep your customers safe. A secure platform also reduces your risk of downtime due to a breach. And since any interruption of service will impact customer engagement, it’s important that your site is always available.
A managed cloud-based CMS provides you with several different layers of security:
Physical security — controls who has access to data center facilities and servers
Network security — includes built-in firewalls, network monitoring, and Secure Sockets Layer (SSL) certificate support
Data security — includes encryption, routine backups, backup distribution, and backup disposal
Access security — secures both the cloud infrastructure and individual CMS instances
4. Scalability. A cloud-based CMS helps you easily scale up or down based on your business needs. For example, you can accommodate spikes in traffic or expand your content repository to handle your digital assets — all without having to worry about the cost of additional hardware and associated maintenance.
An extensible CMS platform makes it easy for you to integrate third-party cloud applications, so you can be sure you take the entire ecosystem into consideration when you’re designing customer experiences. You can also take advantage of artificial intelligence and machine-learning capabilities that require the cloud, like the ability to create variations of your content and deliver the most relevant version to the right person regardless of channel, device, or screen.
Silicon Labs needed a website that could support the growth of their IoT business. The company, which has a Cloud First Initiative on all new projects, identified global scalability and the ability to reach hundreds of thousands of customers in a personalized way as necessities for its CMS. Once they implemented a cloud-based CMS, they were able to track 100 percent of their lead scores and saw a 150 percent lift in product-interest accuracy.