Now we’re talking. So says new research from Adobe Digital Insights (ADI), which finds that voice-assistant sales grew 103% year over year in the fourth quarter of 2017, a trend that points to a bright future for electronics that listen to our voices.
“We’re moving into a direction where consumers won’t always need a screen to interact with their devices,” said Costa Lasiy, senior analyst for ADI. “Our survey shows that not only are people more confident with voice-based technology, but adoption is also on the rise. We expect this trend to only accelerate over the next year, as more voice-activated devices come to the market, and also as companies begin to embed voice functionality into their existing products and services.”
ADI’s analysis is based on aggregated and anonymized consumer data comprised of over 55 billion visits to more than 250 retailers in the United States. Also part of the research is a survey of 1,000-plus U.S. consumers.
According to the survey, more than half of the consumers who own a voice assistant use it at least once a day. Additionally, 22% of people who own voice assistant devices reported that they shop using voice commands.
“The reason why people are adopting voice tech faster today than ever before is the fact that the technology has improved tremendously, and consumers are noticing,” Lasiy said. According to ADI’s survey, the vast majority of users think that current voice recognition quality is good, with just 4% considering it poor.
The most popular uses for voice assistant devices are listening to music (61%), checking the weather forecast (60%), asking fun questions (54%), and researching (53%).