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CMO.com Shines The Spotlight On Travel & Hospitality

Digital has transformed the travel and hospitality industry in ways global business leaders couldn’t have imagined just a few years ago. No matter where your customers are travling, the experience you provide before they even know where they’re going is crucial.

What should your digital strategy look like? With summer on the horizon, now is the perfect time to take a fresh look at how T&H brands are engaging travelers at every stop, wherever they are. Join us for this journey.  

How Technology Is Disrupting The Restaurant Industry

When four former MIT classmates who studied mechanical engineering decided to launch a fast casual restaurant, robotic technology, no surprise, was a key part of their plans.

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Customer Service Takes A High-Tech Turn For Travel & Hospitality

At a time when travelers have an enormous amount of choices when it comes to where they go, how they get there, and where they stay, travel and hospitality brands are racing toward a new focus: service innovation.

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At Your Digital Service: APAC Hotels Welcome High Tech

With a demanding clientele and the tech-savviness of the millennial generation, hotels across APAC are discovering that phone reservations and a friendly concierge go only so far in surprising and delighting their guests.

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Friction-Free Experiences Are Must-Have Amenities For Travelers

AI, experiential marketing, mobile and geolocation, and dynamic personalization are some of the main tactics travel brands are embracing to better engage customers and get ahead of the competition.

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15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality

For travel and hospitality brands, providing superb experiences starts long before their customers’ trips ever begin.

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Slide Show: The Next Big Disruptors In Travel & Hospitality

As digital continues to span new devices and technologies, experts in the travel and hospitality space predict even more changes to come. But from where? Click through our slide show for insight.

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The Real Deal: Inside Priceline.com’s Digital Strategy

Like most successful e-commerce companies, Priceline.com is focused on doing what’s best for its customers—and that goes beyond saving them billions on hotels, rental cars, and flights, says SVP Ben Harrell.

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Travel Brands Ready To Rock The Emerging Tech Boat

Consumers are using travel less as an escape than as a means to collect authentic experiences as a vehicle for self-growth. Adventurous industry players are diving into digital to exceed their expectations.

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Tourism Australia Taps Immersive Tech To Attract Travelers Down Under

Tourism Australia managing director John O’Sullivan understands all too well the challenge of pleasing today’s digitally savvy travelers. His strategy? A “try before you buy” experience that leverages virtual reality and 360-degree images.

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CMO Lisa Marchese Shows Her Hand On Luxury Hotel’s Rebrand

In the Las Vegas hospitality industry, standing out from the competition means the difference between hitting it big—or dealing with a bust. “Finding compelling and dynamic ways to stand out and reinvent the experience can be a challenge,” says Lisa Marchese, CMO of The Venetian and The Palazzo Resort Hotel and Casino. 

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Influencers Blaze A Trail With Authentic Experiences

The travel industry is harnessing the power of real experiences to drive more meaningful emotional connections with consumers.

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Travel Brands Venture Beyond The Transaction

Travel and hospitality brands have just one chance to meet customer expectations. One wrong experience could ruin a vacation or weekend getaway, which few consumers would forgive or forget easily.

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Gen Z: The New Destination Disruptors

A growing desire for personalised travel experiences, deeper cultural immersion, and Insta-worthy holiday snaps is inspiring this new generation of renegade travellers.

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Grab A Bigger Suitcase: Digital Expands The Travel Experience

The tourist industry is in the throes of digital transformation. From planning a trip, to the holiday itself, to the post-trip phase—customer experiences all need to be redesigned.

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Passport To Experience: How APAC Travel Providers Are Enticing Visitors

Cookie-cutter tourism packages have no place in the hearts and minds of APAC travelers. Consumer preference continues to shift to more bespoke, experienced-based travel, and operators in the region are taking notice.

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Podcast: Adobe’s Hoffmann Envisions What Customers Can’t Imagine

As Adobe’s head of travel and hospitality strategy, Julie Hoffmann possesses an unswerving belief in the power of data.

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Hotels Push Back Against The Aggregators

Hotels have always known they are in the game of providing little “wow” moments that drive loyalty. The latest trend in the industry is to use that brand love to get customers booking direct, avoiding the temptation to seek out a better deal on an aggregator’s site.

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DER Touristik’s Gaertner Charts Omnichannel Path

“We rely on offline business dramatically—which is a good thing—but we have to change toward online, so it’s about omnichannel,” says Alexander Gaertner, head of digital analytics at one of Europe's top travel companies.

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Opposing Forces Set To Meet–And Transform–The Travel Industry

The balance between automation, data, great service, and personalization will be the equation everyone in travel and hospitality will have to solve.

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Experience, Not Price, Drives Early Travel Plans: Expedia Survey

Social media also plays a significant role in travel decisions, but its effect varies widely by country and by generation.

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How To Captivate A Captive Audience Of Travelers

Whether people are flying, driving, at the movies, or just plain waiting on line, the opportunity is wide open for brands to entertain, engage, and gain new customers.

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Monarch’s Repositioning Plan Takes Flight

The low-cost carrier wants to be thought of as “not just an airline,” says chief commercial officer Ian Chambers.

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Travel Brands: Time To Get Creative On Social

What might it look like if your beachside hotel had an “Instagram perch” for perfect photo ops, or a kayaking company gave a discount based on the number of “likes” your post about them received?

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AR, VR, And Wearables Emerge As Travel Industry Disruptors

At least eight of the largest hotels have tested some kind of VR experience in recent months, according to analysis of 321 million social engagements by Adobe Digital Insights.

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European Travellers Favour Cruises But Shun The U.S.

Despite major upheaval over Brexit, you may be surprised to learn the short-term impact that leaving the E.U. had for U.K. travellers, post-referendum. They’re still travelling!

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Travel Brands Can’t Ace Experience Without A Single Customer View

Travel and hospitality brands have just one chance to meet customer expectations. One wrong experience could ruin a vacation or weekend getaway, which few consumers would forgive or forget easily.

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