2018: Trends, Predictions & New Opportunities

A new year calls for some well-earned moments for reflection—to consider not only how far you and your organization have come, but also what’s ahead. Our special series provides a look at the future of [you name it].

10 Trends That Will Shape Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.

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15 Mind-Blowing Stats About The Future Of Advertising

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the stats to back it up.

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The Car Of The Future Runs On Emerging Tech

Picture this: You get into your car and the windshield turns on–only the windshield is a touchscreen interface that uses facial recognition software to identify that it’s you who has entered the vehicle.

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6 Predictions On How AI Will Advance In 2018—And Beyond

For ambitious brands, 2018 will be the year they experiment with AI and begin developing competitive advantages. It’s crucial they do: The rate of change is rapid, and businesses that don’t build expertise will fall behind.

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5 Companies Shaping The Store Of The Future

Digital disruption has had ripple effects on brick-and-mortar retail. That's no secret. But the store is far from dead.

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6 Emerging Technologies That Will Transform Experiences

We’re entering a new frontier of technology that will change business and allow us to be more connected, creative, and productive than ever before.

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This Is What The ‘Customer Experience Of The Future’ Looks Like

Intelligent technologies stole the spotlight in 2017, and they remain a big part of the CX picture in the year ahead, according to our seventh annual global predictions extravaganza. But they can’t work in isolation. Read on for all of the insightful responses we received

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6 Trends That Will Shape Our Visual World In 2018

The team at Adobe Stock been tracking the visual conversation around the world—from shows and galleries, to brand campaigns, to our own stock collection—to put together a list of the biggest visual trends to watch in the coming year.

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5 Big Trends To Boost B2B Lead Generation In 2018

If you’re a B2B marketer, one thing’s for sure: You have struggled with lead generation. The challenging and competitive B2B landscape makes it extremely difficult to generate valuable leads.

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Design Outlook 2018: Expect ‘A Really Healthy Pressure’

Where has 2017 gone? Everything moves so quickly these days, and the world of design is no different. What lies ahead? For that we turned to four design leaders, who shared their perspectives on five big-picture design topics.

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2018: Year Of The Responsive Organization

In 2018, businesses will finally integrate their channels to gain a holistic view of the customer—and they’ll use this insight to deliver personalized service that exceeds customer expectations. Here's a look at how it will all shake out.

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All ‘I’s’ On The CIO

Even though technology decision-making and procurement can come from anywhere within the enterprise, that doesn’t mean that the CIO’s role is diminished. Actually, it’s quite the opposite. Success comes down to addressing five key “I’s.” Here’s a look at how four influential CIOs tackle each one.

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Intelligent Agents, Blended AI Factor Into Forrester’s ‘Year Of Reckoning’

Forrester foresees a continued migration from traditional marketing to a framework that revolves around customer experience. This mega change will have multiple effects in 2018, as will artificial intelligence.

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In 2018, The Entire C-Suite Must Be Data-Savvy

Data is no longer just the responsibility of somebody in the tech organization. It is a shared responsibility for anyone with a C-level title. Here are five steps to success through data in 2018 for all CXOs.

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7 Predictions About The Future Of Advertising

We’ve already seen dramatic shifts in form and factor, powered by technologies such as 3D, artificial intelligence, augmented reality, and virtual reality. As the landscape continues to change, advertisers that don’t follow suit risk getting left behind.

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What’s Next For Citi? Next-Gen, Tech-Infused CX, Says CMO

The global banking giant is “obsessed” with CX transformation and emerging tech, says global consumer CMO Jennifer Breithaup. She details her strategy in an exclusive interview with CMO.com.

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The Next Wave Of Storytelling Is Heading For Our Shores

Some new research supports how emerging interfaces–in the forms of augmented and virtual realities, AI-infused chat, and voice assistants–are going to matter, and soon.

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