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Rohit Bhargava: Pay Attention To The ‘Accelerating Present’

Rohit Bhargava is a trend curator, TEDx speaker, and author of five best-selling books, including the latest 2017 edition of “Non-Obvious: How to Think Different, Curate Ideas & Predict the Future” and “Likeonomics.”

When Bhargava analyzes trends, he isn’t thinking about the availability of flying cars you can control with your mind; he is operating more in the here and now. He does this because he believes the future is coming at us faster than ever before.

“I’m describing something that is happening in the world, and all of my trends are based on something that’s happening now. I specifically don’t do 10-year predictions ... and the reason I do it on such a short term is because I’m really describing the accelerating present.”

He went on to add: “This is stuff that ... is going to accelerate in the next year and therefore really matter for your business.”

Highlights from this week’s “Marketing Today” podcast include:

  • Kicking ass: Rohit discusses the idea of “fierce femininity.” (3:05)
  • “Lovable unperfection” as a source of strength. (5:11)
  • The challenge of self-aware data. (6:45)
  • “Precious print”: Physical artifacts still carry value in today’s digital world. (10:18)
  • What’s next? Developing habits to help you identify and understand trends. (12:03)
  • Emerging brands: It’s in the details. (18:00)
  • Rohit shares his idea of “passive loyalty.” (19:51)

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