The interconnectivity of our digital devices through IoT provides a bottomless well of opportunities for marketers to listen and respond to the desires of their audience – with the right message, at the right time, on the right device.
The Internet of Things is an extension of connectivity into a broader range of our environment which enables greater data insights, analytics and control capabilities of our world. IoT is the new black as it represents one of the defining trends in the current technology landscape.
Adobe Digital Marketing Cloud holds a Twitter chat every Wednesday at 1 pm PT/4 pm ET. This week's chat focused on marketing's opportunity with IoT. Click here for some of the highlights.