As director of marketing, Jen Formanek oversees all marketing for the nationwide franchise, for which she develops both national and local plans. Her strategy is all about messaging consistency--across its 60-plus locations as well as a variety of digital and traditional platforms. “We create special programs to help our franchisees figure out what to say and how to say it,” she told me.
Webinars have been a key tactic for coach and support her franchisees. “We share best practices between our franchisees or our salon managers,” Formanek said. “We also do a lot of follow-ups with white papers and different printed materials ... so that they have the materials they can access anytime.”
Highlights from this week’s Marketing Superstars podcast include:
- The Snip-its experience (3:30)
- Supporting the franchise (6:00)
- Digital within a franchise (8:20)
- Social messaging consistency (10:35)
- Responding to reviews (14:00)
- Measuring success (16:25)
Listen in iTunes.
Click here to listen to previous episodes of Marketing Superstars.