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India Now Second-Largest Internet Market, Meeker’s Annual Report Reveals

Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her much-anticipated annual “Internet Trends” report on Wednesday at the Code Conference, “an invitation-only event where top industry influencers gather for in-depth conversations about the current and future impact of digital technology.”

The 2016 report covers today’s Internet growth. Among the highlights:

  • Global Internet users have surpassed 3 billion; India has supplanted the U.S. as the world’s second-largest Internet market.

  • Internet user growth remains consistent, while smartphone user and shipment growth have slowed.

  • Internet advertising (particularly via mobile) continues to grow, but so does ad blocking, pushing the envelope on development of more innovative ad formats.

  • New online-first brands have rapidly grown in popularity for the millennial generation, with their focus on omnichannel and personalized distribution strategies.

  • In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.

  • Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.

  • More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.

  • The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

Click here to read the full report on the KPCB website, or see below. A downloadable PDF is also available.

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