What impact do expectations of immediate, highly personalized interactions have on the travel process itself? What are the new, unmet needs of consumers? Finally, what are the risks to brands operating in this new environment if they continue to play by the old rules?
To answer these questions, AMP and BLITZ surveyed U.S. travelers between the ages of 18 and 55 who had taken a leisure trip within the past year. Our research and analysis uncovers the changing attitudes and behaviors of travelers throughout their journey. We also identify three significant areas of opportunity for travel brands.
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Click here to read the white paper (short registration required).