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Altimeter’s Solis: ‘People Don’t Want Products Or Services–They Want Experiences’

“Looking at how people are changing because of technology is nothing short of inspirational,” said Brian Solis, principal analyst at Altimeter Group and author of “X: The Experience When Business Meets Design.”

In the video, above, Solis discusses the age of the customer and its business impact. He defines customer experience, talks about where experiential marketing fits into the bigger experience picture, and why brands need to be thinking holistically. 

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